Data De-identification and Anonymization

Get critical data Deidentified & Anonymized by credentialed & certified domain experts

Data De-identification Services

The process of data de-identification, data masking, and data anonymization ensure the removal of all PHI/PII (personal health/identifying information) such as names and social security numbers that may directly or indirectly connect an individual to their data. Moreover, shAIp also provides proprietary APIs that can anonymize sensitive data in text content with extremely high accuracy. Our APIs then leverage the de-identification process to transform, mask, delete, or otherwise obscure the data.

Personally Identifiable Information (PII)

Personally Identifiable Information (PII) is personally identifiable information is any data that can contact, locate, or identify a specific individual. Few of the data elements that might be used to identify an individual include:

PII includes: name, email, home address, phone #
If StandaloneIf paired with another identifier
Social Security NumberCitizenship or Immigration status
Driver’s License or State IDMother’s Maiden name
Passport NumberEthnic or religious affiliation
Alien Registration NumberSexual orientation
Financial Account NumberAccount Passwords
Biometric IdentifiersLast 4 digits of SSN
Telephone numbersDate of birth
Email addressesCriminal History
Full face pictures

Protected Health Information (PHI)

Protected Health Information (PHI) is any information about health status, provision of health care, or payment for health care that can be linked to a specific individual.

  • Medical images, records, health plan beneficiary, certificate, social security and account numbers
  • Past, present, or future health or condition of an individual
  • Past, present, or future payment for the provision of healthcare to an individual
  • Every date linked directly to a person, such as date of birth, discharge date, date of death, and administration

Use Case



Our Contribution

End Result

Removing PII from financial documents including W2, Bank statement, 1099, 1040 etc.

De-identification of 18 predefined identifiers in 10,000+ financial documents.

De-identified PIIs from 10,000+ financial documents on the client’s platform utilizing Onshore personnel.

The client developed an AI-driven information extraction model to pull crucial data from financial documents.



Our Contribution

End Result

Remove the PHI information from clinical documents.

De-identification of 30,000+ clinical documents that can be used for developing AI models.

De-identified PHIs from clinical documents adhering to HIPAA and Safe Harbor Guidelines

Client leveraged well-annotated and gold-standard dataset to solve their use case.

Data De-identification Key Features

Comprehensive Compliance Coverage

Aligned with accepted data standards such as HIPAA, GDPR, Safe Harbor, etc that reduces risks of compromise of PII/PHI

Single Platform for Database Integrity

Data Masking through production, test, and development enables database integrity across geography and systems

End-to-end Masking Capabilities

A single platform with integrated production, test, development and masking capabilities

Holistic Solution for Data De-identification

Automated and repeatable solution with human-in-the-loop process

Enhanced Scalability

Automated, repeatable solution with the human in the loop process for de-identification that can be scaled as data grows


Availability & Delivery

High network up-time & on-time delivery of data, services & solutions.

Comprehensive Compliance Coverage

Scale data de-identification across different regulatory jurisdictions including GDPR, HIPAA, and as per Safe Harbor De-identification.

Safe Harbor De-identification by shAIp
GDPR Complient De-Identification by shAIp
HIPAA de-identification | HIPAA Compliant Data Masking by shAIp

Featured Customers

Empowering engineering teams to build world-leading AI products.
Clientele - Google Logo
Clientele - Microsoft Logo
Clientele - Amazon Logo


Google, Inc.


Creating clinical NLP is a critical task that requires tremendous domain expertise to solve. I can clearly see that you are several years ahead of Google in this area. I want to work with you and scale you.

Google, Inc.

Head of Engineering

My engineering team worked with shAIp’s team for 2+ years during the development of healthcare speech APIs. We have been impressed with their work done in healthcare-specific NLP and what they are able to achieve with complex datasets.

Our Capability


Dedicated and trained teams:

  • 7000+ collaborators for Data Creation, Labeling & QA
  • Credentialed Project Management Team
  • Experienced Product Development Team
  • Talent Pool Sourcing & Onboarding Team


Highest process efficiency is assured with:

  • Robust 6 Sigma Stage Gate Process
  • Dedicated team of 6 Sigma black belts – Key process owners and Quality compliance
  • Continuous Improvement & Feedback Loop


Patented platform offers benefits:

  • Web-based end-to-end platform
  • Impeccable Quality
  • Faster TAT
  • Seamless Delivery

Start de-identifying your AI Data today

Contact Us