One of the most important and defining aspects of any voice assistant is its wake word. It’s what you say to get your device to open up and listen, so it’s a vital part of the user experience.
Many brands, such as Google and Amazon, that leverage wake words. Amazon Alexa uses “Alexa” as its wake word, while Google Assistant uses “OK Google” or “Hey Google.”
The main reason why your brand needs a custom wake word is that it helps you differentiate yourself from your competitors. Customers are more likely to remember your brand if they don’t have to say “Alexa” or “Hey Google” whenever they want something done in your app.
There is a need for custom data collection and testing for wake words to improve the performance of voice-activated assistants. Currently, the wake words used by these assistants are not always accurate, which can lead to frustration for users. By collecting custom data and testing different wake words, we can optimize the accuracy of these assistants, making them more useful for everyone.
Therefore, a custom wake word is necessary for your brand’s personalization and sets it apart from the competitors.
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